Use your product imagery
Build the experience from the product and gallery images already managed in your store.
Selected-store pilot
Let shoppers see the outfit on themselves.
AI-assisted clothing visualisation for Shopify and WooCommerce product pages.
A visualisation tool for product exploration — not sizing, fit or body-measurement advice.
Chunky Knit Cardigan
£89.00
Virtual try-on
Chunky Knit Cardigan
Add a clear photo of yourself
A front-facing, full-length photo in good light works best.
How it works
- 01
Choose a garment
The shopper opens Outfit Try-On from an eligible product page.
- 02
Upload a photo
They consent to temporary processing and choose the photo they want to use.
- 03
Explore the preview
A visual preview appears in the product journey without claiming sizing or exact fit.
For retailers
Help shoppers buy with confidence.
Use native store controls, hosted processing and a shared shopper experience. Start with selected products, learn from a bounded pilot and keep the claims grounded in what you measure.
Keep the journey focused
Give shoppers a mobile-friendly experience that stays close to the product they are exploring.
Start with a bounded pilot
Enable selected products, monitor usage and learn before considering a wider rollout.
Integrations
Built for the two storefronts in our pilot scope.
Shopify
Development buildA theme app block, product synchronisation and native embedded administration are built; development-store verification is still in progress.
WooCommerce
In developmentAn installable plugin with native product controls and product-gallery synchronisation is in development.
Experience preview
The shopper journey, shown honestly.
These frames mirror the current storefront launcher, hosted upload widget and processing state. We don’t invent a customer result before an approved example exists.
Product page01
Chunky Knit Cardigan
£89.00
Hosted widget02
Virtual try-on
Chunky Knit Cardigan
Add a clear photo of yourself
A front-facing, full-length photo in good light works best.
Processing03
Creating your try-on…
Studying the garment details
This can take a minute or two.
Your preview will appear here automatically when it’s ready.
Privacy & responsible use
Temporary by design.
Shopper photos are retained for up to 24 hours.
Generated results are retained for up to seven days.
Shoppers can delete their session data from the experience.
Visual previews are not sizing or fit guarantees.
Frequently asked questions
The practical details, before you try it on.
Clear answers for shoppers and retail teams, including what the preview can—and cannot—tell you.
What is Outfit Try-On?
Outfit Try-On is an AI-assisted clothing visualisation tool for selected ecommerce stores. It lets a shopper upload a photo and explore an illustrative preview of an eligible garment from that store.
How does virtual try-on work for a shopper?
On an eligible product page, the shopper opens Outfit Try-On, agrees to the photo-processing notice, uploads a photo of themselves and asks for a preview. The service combines that photo with the retailer’s selected product imagery and returns an AI-generated visualisation in the shopping journey.
What kind of photo works best?
A clear, front-facing, full-length photo in good light works best. The shopper must be at least 18 and upload only a photo of themselves, not a child or another person.
Does Outfit Try-On recommend a size or guarantee fit?
No. Outfit Try-On does not calculate body or garment measurements, recommend a size or guarantee fit. Shoppers should use the retailer’s size guide, measurements, product description and returns information.
How accurate is an AI clothing preview?
It is an illustration, not an exact product image. AI can change or invent body shape, garment proportions, cut, length, colour, texture, print, logos and other details, so shoppers should compare the preview with the retailer’s real product photographs and information.
What happens to shopper photos and generated previews?
Shopper photos are scheduled for deletion within 24 hours, and generated previews within seven days. A shopper can also delete their session data from the try-on experience; the privacy notice explains the processing and retention in more detail.
Which ecommerce platforms does Outfit Try-On work with?
The current pilot scope covers Shopify and WooCommerce. The Shopify integration is a development build with development-store verification still in progress, and the WooCommerce integration is in development.
Which products can a retailer enable?
Retailers choose the products and product images used in the experience. In the Shopify development build, an enabled item must be an active physical product published to the Online Store with at least one product image. Supported categories include tops, dresses, trousers, jeans, shorts, skirts, coats, jackets, jumpers, cardigans and jumpsuits.
How is Outfit Try-On added to a retailer’s store?
In the Shopify development build, the retailer enables selected products, chooses up to four product images, sets the storefront button label and adds the Outfit Try-On app block in the theme editor. The app block does not edit theme files directly. The WooCommerce integration is still in development.
Is Outfit Try-On generally available, and what does the pilot cost?
Outfit Try-On is being prepared for selected pilot stores rather than general release. The current pilot does not include billing or a subscription. Retailers can request access with their store URL, platform and catalogue details; submitting a request does not guarantee acceptance.
Request access
Interested in testing Outfit Try-On on your store?
Tell us a little about your catalogue. We’ll use the details only to consider and respond to your pilot enquiry.