Terms of use

Important information

These terms govern access to the Outfit Try-On website, accounts, virtual try-on experience, generated previews and related pilot services (together, the Service). The Service is operated by [INSERT FULL LEGAL ENTITY NAME], trading as Outfit Try-On, of [INSERT GEOGRAPHIC AND REGISTERED ADDRESS], company number [INSERT NUMBER, IF APPLICABLE] (the Operator, we, us or our). Contact us at support@outfittryon.app.

By creating an account, starting a try-on or otherwise using the Service after being shown these terms, you agree to them. If you use the Service for a retailer or another organisation, you confirm that you have authority to bind it. If you do not agree, do not use the Service.

1. Who may use the Service

You may use the Service only if you are at least 18, can enter into a binding contract and are not prohibited from using it by applicable law. You must provide accurate information and keep account credentials and session links secure. You are responsible for activity carried out through your account or session unless it results from our failure to use reasonable care and skill.

2. What the Service does

Outfit Try-On combines a person’s submitted photo with retailer-supplied product imagery to produce a synthetic clothing preview. It is a visual exploration tool. It does not measure the person or garment, physically simulate fabric, confirm stock or replace the retailer’s product photographs, description, size guide or returns information.

The Service is an early, selected-store pilot. Features, compatible products, usage limits and integrations may change as the pilot develops. We do not promise that a retailer or product will remain enabled or that Shopify, WooCommerce or any other platform will approve, list or continue to support an integration.

3. AI output and purchase decisions

Generated previews may be inaccurate, incomplete or unrealistic. Among other things, the Service may alter or misrepresent fit, size, proportions, body shape, pose, skin or hair, colour, texture, print, logo, transparency, layering, accessories, garment length, construction and fabric behaviour. Results can vary between attempts made with the same inputs.

A preview is not a promise, recommendation, product specification or statement of how a garment will look, feel or fit in real life. Do not use it for sizing, tailoring, health, medical, body-image or other consequential decisions. Review the retailer’s real product information and size guide, and contact the retailer where accuracy matters. The AI and virtual try-on disclaimer forms part of these terms.

4. The retailer is responsible for the sale

Outfit Try-On is a technology provider and is not the seller, agent or reseller of products displayed by a retailer. Any purchase is between the shopper and the retailer under the retailer’s own sale terms. The retailer is responsible for product accuracy, availability, price, taxes, payment, delivery, safety, quality, legal conformity, refunds, exchanges and customer support. Nothing generated by the Service changes the retailer’s product description or the parties’ sales contract.

5. Your photos, product images and other content

You keep any rights you already hold in content you submit. You give us a limited, non-exclusive, worldwide and royalty-free licence to host, copy, process, adapt and transmit that content only as reasonably needed to provide, secure, support and administer the Service, comply with law and enforce these terms. This licence ends when the content is deleted from our active systems, except to the limited extent it must remain in protected backups or legal and security records.

You confirm that your submitted content is accurate where relevant, is lawful, and that you have all rights and permissions needed for us and our service providers to process it in this way. A shopper may upload only a photo of themselves. You must not upload a photo of a child or another person, even if you believe you have their permission.

6. Generated previews

Subject to these terms, we permit a shopper to save and use their generated preview for personal, non-commercial purposes. This permission does not transfer or licence any retailer brand, product design, photograph or other third-party right. Because AI output can resemble other content and intellectual-property treatment varies by jurisdiction, we do not promise that a preview is unique, protectable or cleared for advertising, resale or other commercial use.

7. Prohibited use

You must not use or help anyone use the Service:

• with images of children, nudity, sexual or intimate content, or a person other than the uploading shopper;
• to impersonate, deceive, defame, harass, exploit, discriminate against or violate the privacy or other rights of any person;
• for facial recognition, identity verification, surveillance, employment, insurance, credit, health or other high-impact decisions;
• to create unlawful content or infringe copyright, trade marks, design rights or other intellectual-property rights;
• to probe, scan or compromise security; introduce malware; bypass access, origin, rate, product or usage controls; scrape or extract data or models; reverse engineer; or disrupt the Service;
• to build or train a competing model or service, or to use automated means, unless we have expressly agreed in writing; or
• in any way that breaches law, platform rules or a signed pilot agreement.

8. Additional retailer responsibilities

A retailer taking part in a pilot must:

• hold all rights needed for the product data, images, branding and other material it supplies;
• provide complete, accurate and lawful product information and continue to show real product images, descriptions, size information and applicable consumer notices;
• display our try-on warning prominently and never describe a preview as exact, accurate, guaranteed or a substitute for product or sizing information;
• provide appropriate shopper notices and a lawful basis for personal-data processing, honour privacy rights, and enter into any required data-processing terms;
• secure staff access, integration secrets and store systems and tell us promptly about suspected compromise or misuse;
• comply with Shopify, WooCommerce and other applicable platform terms; and
• handle the product sale, customer service, complaints, returns and refunds.

A signed pilot order form, data-processing agreement or other written agreement may add to these terms. If there is a conflict, that signed agreement takes priority for the retailer to the extent of the conflict.

9. Privacy and deletion

Our privacy notice explains how personal data is handled. For the commerce experience, shopper photos are scheduled for deletion within 24 hours and generated previews within seven days; an available session-delete control may start deletion sooner. These are retention limits, not a promise that every backup, security record or in-flight copy disappears instantly. Do not upload content you are not comfortable having processed as described in the privacy notice.

10. Our intellectual property

We and our licensors own the Service, including its software, design, branding, documentation and underlying technology. Except for the limited permission to use the Service under these terms, no right in that material is transferred to you. You may give feedback voluntarily; if you do, you permit us to use it without restriction or payment, but not to identify you publicly without permission.

11. Third-party services

The Service depends on hosting, AI, storage, email, ecommerce and other third-party services. Their availability and separate terms may affect the Service. References to Shopify, WooCommerce or other third parties describe compatibility only and do not imply endorsement, certification or partnership unless we say so expressly. We remain responsible for our own obligations and do not use this clause to exclude liability that the law places on us for our suppliers.

12. Availability, changes and security

We use reasonable care in operating the Service, but a beta service may contain errors or be unavailable. We may impose reasonable limits, carry out maintenance, change or remove pilot features, or take urgent action to protect users, retailers, third parties or the Service. Where a change materially disadvantages a consumer, we will give reasonable notice where practicable and the consumer may stop using the Service.

No online service is completely secure. Tell us promptly at [INSERT SECURITY OR SUPPORT EMAIL] if you discover a vulnerability or believe an account, session or integration has been compromised. Do not test a suspected vulnerability beyond what is necessary to report it safely.

13. Suspension and ending access

You may stop using the Service at any time. We may suspend or end access where reasonably necessary because of a breach, suspected abuse, security or legal risk, non-payment under a separate agreement, a platform requirement or withdrawal of the pilot. Where appropriate, we will give notice and a reasonable opportunity to remedy the issue. Terms that by their nature should continue—including those concerning rights, liability, disputes and past use—survive termination.

14. Service promises and disclaimers

We will provide the Service with the reasonable care and skill required by applicable law. We do not promise that the Service will be uninterrupted, error-free, compatible with every device or product, or that a generated preview will be accurate or suitable for a particular purpose. Any additional warranties, conditions or representations are excluded only to the extent the law allows and only where doing so is fair and reasonable.

Nothing in these terms limits a consumer’s statutory rights, including rights relating to services not provided with reasonable care and skill. A disclaimer does not excuse us where a loss is caused by our breach of contract or failure to use reasonable care.

15. Liability

Liability we do not limit. Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of terms implied by law that cannot be limited, or any other liability that cannot lawfully be excluded or limited.

If you are a consumer. We are responsible for loss or damage that is a foreseeable result of our breach of these terms or failure to use reasonable care and skill. We are not responsible for loss that was not foreseeable, for business loss, or for a retailer’s product or conduct. Loss is foreseeable if it was obvious it would happen or both you and we knew it might happen when you accepted these terms.

If you are using the Service for business. Subject to the liabilities that cannot be limited above, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, anticipated savings, goodwill or business opportunity. Our total aggregate liability arising from the Service and these terms is limited to the greater of £1,000 and the fees paid or payable to us for the affected Service in the 12 months before the event giving rise to the claim. These business limitations apply only to the extent they are fair and reasonable under applicable law and may be replaced by a signed pilot agreement.

16. Retailer responsibility for third-party claims

If you are a retailer, you will reimburse us for reasonable losses, damages and external legal costs finally awarded or agreed in settlement of a third-party claim to the extent it results from retailer-supplied content infringing that third party’s rights, the retailer’s unlawful storefront notices or marketing claims, or the retailer’s material breach of section 8. We must notify you promptly, allow you reasonable control of the defence and not agree a settlement that admits your fault or imposes a non-monetary obligation on you without your consent. This section does not apply to the extent a claim was caused by us.

17. Changes to these terms

We may update these terms for changes to the Service, law, security or our business. Changes apply prospectively from the date shown above. If a change materially affects registered users, we will provide reasonable advance notice where practicable. Continuing to use the Service after the effective date constitutes acceptance only where the change was fairly brought to your attention; otherwise we will ask you to accept it.

18. General

If a court finds part of these terms unlawful, the rest continues in effect. A delay in enforcing a right is not a waiver. You may not transfer your rights under these terms without our written consent; we may transfer ours as part of a genuine reorganisation or sale if this does not reduce a consumer’s rights. These terms, the documents they expressly incorporate and any signed pilot agreement form the agreement about the Service and do not give enforcement rights to anyone else.

19. Law, disputes and contact

These draft terms assume the law of England and Wales applies. The courts of England and Wales have non-exclusive jurisdiction. If you are a consumer resident elsewhere in the United Kingdom, you may bring proceedings in the part of the United Kingdom where you live and you keep any mandatory protections of your local law.

Please send support questions, complaints or legal notices to [INSERT SUPPORT/LEGAL EMAIL AND POSTAL ADDRESS]. We will try to resolve complaints promptly. Retailers should also use the notice process in their signed pilot agreement.