Terms of use

Important information

These terms govern access to the Outfit Try-On website, passwordless personal try-on account, retailer-embedded virtual try-on experience, generated previews and related merchant services (together, the Service). The Service is operated by Matthew Seymour trading as Outfit Try-On (the Operator, we, us or our). The full postal address appears below. Contact us at support@outfittryon.app.

By creating a personal account, starting a try-on or otherwise using the Service after being shown these terms, you agree to them. If you use the Service for a retailer or another organisation, you confirm that you have authority to bind it. If you do not agree, do not use the Service.

1. Who may use the Service

The personal app and merchant service are intended for people and retailers using the Service in the United Kingdom. You may use the Service only if you are at least 18, can enter into a binding contract and are not prohibited from using it by applicable law. A personal account is accessed through one-time links sent to its email address; you must keep your email account and sign-in links secure. A participating retailer may require you to be signed in to its website before showing or launching its try-on experience. The retailer integration then supplies only a non-reversible pseudonymous account reference for security and abuse prevention, not your direct customer-account identifier. Before submitting a photo, you must confirm that you are at least 18, will upload only a photograph of yourself, and will not submit nudity or sexual or intimate content. You are responsible for activity carried out through your account or session unless it results from our failure to use reasonable care and skill.

2. What the Service does

Outfit Try-On combines a person’s submitted photo with product imagery supplied through a personal account or participating retailer to produce a synthetic clothing preview. It is a visual exploration tool. It does not measure the person or garment, physically simulate fabric, confirm stock or replace the seller’s product photographs, description, size guide or returns information.

The personal app offers one-off try-on packs with no monthly subscription. The pack, number of credits, price and payment total are shown before Stripe checkout. Paid credits are added after Stripe confirms payment. Unused paid credits do not expire, one credit is reserved for each generation, and a failed generation returns that credit. Some eligible accounts receive promotional or operator-managed free access. WooCommerce merchant subscriptions are arranged through managed onboarding; Shopify is coming soon and is not currently open for new merchant subscriptions. Features, compatible products, usage limits and integrations may change as the Service develops.

3. AI output and purchase decisions

Generated previews may be inaccurate, incomplete or unrealistic. Among other things, the Service may alter or misrepresent fit, size, proportions, body shape, pose, skin or hair, colour, texture, print, logo, transparency, layering, accessories, garment length, construction and fabric behaviour. Results can vary between attempts made with the same inputs.

A preview is not a promise, recommendation, product specification or statement of how a garment will look, feel or fit in real life. Do not use it for sizing, tailoring, health, medical, body-image or other consequential decisions. Review the retailer’s real product information and size guide, and contact the retailer where accuracy matters. The AI and virtual try-on disclaimer forms part of these terms.

4. The retailer is responsible for the sale

Outfit Try-On is a technology provider and is not the seller, agent or reseller of products displayed by a retailer. Any purchase is between the shopper and the retailer under the retailer’s own sale terms. The retailer is responsible for product accuracy, availability, price, taxes, payment, delivery, safety, quality, legal conformity, refunds, exchanges and customer support. Nothing generated by the Service changes the retailer’s product description or the parties’ sales contract.

5. Your photos, product images and other content

You keep any rights you already hold in content you submit. You give us a limited, non-exclusive, worldwide and royalty-free licence to host, copy, process, adapt and transmit that content only as reasonably needed to provide, secure, support and administer the Service, comply with law and enforce these terms. This licence ends when the content is deleted from our active systems, except to the limited extent it must remain in protected backups or legal and security records.

Neither the Operator nor a participating retailer routinely views real shopper photos or generated results. We do not use them for AI or model training, marketing or product research. Contracted service providers may process, temporarily retain or permit limited authorised access where necessary for generation, security, abuse prevention, support or legal compliance under their applicable controls. Outfit Try-On support and debugging use a separate test session and test content rather than opening the affected shopper’s files.

You confirm that your submitted content is accurate where relevant, is lawful, and that you have all rights and permissions needed for us and our service providers to process it in this way. A shopper may upload only a photo of themselves. You must not upload a photo of a child or another person, even if you believe you have their permission.

6. Generated previews

Subject to these terms, we permit a shopper to save and use their generated preview for personal, non-commercial purposes. Participating retailers are not permitted to access, request, download or reuse shopper previews for advertising, social media, product imagery or any other commercial purpose. This permission does not transfer or licence any retailer brand, product design, photograph or other third-party right. Because AI output can resemble other content and intellectual-property treatment varies by jurisdiction, we do not promise that a preview is unique, protectable or cleared for advertising, resale or other commercial use.

7. Prohibited use

You must not use or help anyone use the Service:

• with images of children, nudity, sexual or intimate content, or a person other than the uploading shopper;
• to impersonate, deceive, defame, harass, exploit, discriminate against or violate the privacy or other rights of any person;
• for facial recognition, identity verification, surveillance, employment, insurance, credit, health or other high-impact decisions;
• to create unlawful content or infringe copyright, trade marks, design rights or other intellectual-property rights;
• to probe, scan or compromise security; introduce malware; bypass access, origin, rate, product or usage controls; scrape or extract data or models; reverse engineer; or disrupt the Service;
• to build or train a competing model or service, or to use automated means, unless we have expressly agreed in writing; or
• in any way that breaches law, platform rules or a signed merchant agreement.

Retailers must not enable lingerie, underwear, intimate apparel, swimwear, transparent or see-through garments, or another product category excluded by the current safety policy. The Service may disable a product or store and reject a photo or generated preview where automated screening or other safeguards identify a safety risk.

8. Additional retailer responsibilities

A retailer using the merchant service must:

• hold all rights needed for the product data, images, branding and other material it supplies;
• provide complete, accurate and lawful product information and continue to show real product images, descriptions, size information and applicable consumer notices;
• display our try-on warning prominently and never describe a preview as exact, accurate, guaranteed or a substitute for product or sizing information;
• not access, request, retain or reuse shopper photos or generated previews for advertising, social media, product imagery or any other commercial purpose;
• act as the intended controller for the retailer-embedded shopper experience, decide and document its lawful basis, provide appropriate shopper notices, honour privacy rights, cooperate promptly when Outfit Try-On receives a shopper request directly, and enter into the retailer agreement and any required data-processing terms under which Outfit Try-On processes shopper photos and results only to provide the requested preview;
• secure staff access, integration secrets and store systems and tell us promptly about suspected compromise or misuse;
• cooperate with incident investigation, regulatory assessment and legally required notices to affected shoppers;
• comply with Shopify, WooCommerce and other applicable platform terms; and
• handle the product sale, customer service, complaints, returns and refunds.

A signed merchant order form, data-processing agreement or other written agreement may add to these terms. If there is a conflict, that signed agreement takes priority for the retailer to the extent of the conflict.

9. Privacy and deletion

Our privacy notice explains how personal data is handled. A personal account uses the account email for passwordless sign-in and stores any optional profile details, saved photos, items, generated results and credit activity associated with that account. The Settings page can delete saved try-on content and profile details while leaving sign-in and credit history intact; account-related privacy requests can also be sent to support. A retailer-embedded shopper session does not collect the shopper’s name, email address, direct account details, delivery address or payment details. Retailer processing is enabled only when scheduled deletion is operational; once enabled, its photos and generated previews remain in Outfit Try-On’s active application storage for no more than 24 hours, with earlier scheduled deletion and a session-delete control that can start removal sooner. A shopper can download a preview locally before removal. Store, provider and retailer-session retention rules remain as described in the privacy notice. Limited content may remain temporarily in in-flight processing or provider safety, abuse-prevention, legal-compliance or protected-backup systems under their applicable controls and periods. Do not upload content you are not comfortable having processed as described in the privacy notice.

10. Our intellectual property

We and our licensors own the Service, including its software, design, branding, documentation and underlying technology. Except for the limited permission to use the Service under these terms, no right in that material is transferred to you. You may give feedback voluntarily; if you do, you permit us to use it without restriction or payment, but not to identify you publicly without permission.

11. Third-party services

The Service depends on hosting, AI, storage, email, ecommerce and other third-party services. Their availability and separate terms may affect the Service. References to Shopify, WooCommerce or other third parties describe compatibility only and do not imply endorsement, certification or partnership unless we say so expressly. We remain responsible for our own obligations and do not use this clause to exclude liability that the law places on us for our suppliers.

12. Availability, changes and security

We use reasonable care in operating the Service, but developing software may contain errors or be unavailable. We may impose reasonable limits, carry out maintenance, change or remove service features, or take urgent action to protect users, retailers, third parties or the Service. Where a change materially disadvantages a consumer, we will give reasonable notice where practicable and the consumer may stop using the Service.

No online service is completely secure. Tell us promptly at support@outfittryon.app if you discover a vulnerability or believe an account, session or integration has been compromised. Do not test a suspected vulnerability beyond what is necessary to report it safely. If an incident affects a merchant’s shoppers, we will notify that retailer without undue delay, cooperate with its investigation and make any notification to affected people or the Information Commissioner’s Office that the law requires us to make.

13. Suspension and ending access

You may stop using the Service at any time. We may suspend or end access where reasonably necessary because of a breach, suspected abuse, security or legal risk, non-payment under a separate agreement, a platform requirement or withdrawal of the Service. Where appropriate, we will give notice and a reasonable opportunity to remedy the issue. Terms that by their nature should continue—including those concerning rights, liability, disputes and past use—survive termination.

14. Service promises and disclaimers

We will provide the Service with the reasonable care and skill required by applicable law. We do not promise that the Service will be uninterrupted, error-free, compatible with every device or product, or that a generated preview will be accurate or suitable for a particular purpose. Any additional warranties, conditions or representations are excluded only to the extent the law allows and only where doing so is fair and reasonable.

Nothing in these terms limits a consumer’s statutory rights, including rights relating to services not provided with reasonable care and skill. A disclaimer does not excuse us where a loss is caused by our breach of contract or failure to use reasonable care.

15. Liability

Liability we do not limit. Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of terms implied by law that cannot be limited, or any other liability that cannot lawfully be excluded or limited.

If you are a consumer. We are responsible for loss or damage that is a foreseeable result of our breach of these terms or failure to use reasonable care and skill. We are not responsible for loss that was not foreseeable, for business loss, or for a retailer’s product or conduct. Loss is foreseeable if it was obvious it would happen or both you and we knew it might happen when you accepted these terms.

If you are using the Service for business. Subject to the liabilities that cannot be limited above, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, anticipated savings, goodwill or business opportunity. Our total aggregate liability arising from the Service and these terms is limited to the greater of £1,000 and the fees paid or payable to us for the affected Service in the 12 months before the event giving rise to the claim. These business limitations apply only to the extent they are fair and reasonable under applicable law and may be replaced by a signed merchant agreement.

16. Retailer responsibility for third-party claims

If you are a retailer, you will reimburse us for reasonable losses, damages and external legal costs finally awarded or agreed in settlement of a third-party claim to the extent it results from retailer-supplied content infringing that third party’s rights, the retailer’s unlawful storefront notices or marketing claims, or the retailer’s material breach of section 8. We must notify you promptly, allow you reasonable control of the defence and not agree a settlement that admits your fault or imposes a non-monetary obligation on you without your consent. This section does not apply to the extent a claim was caused by us.

17. Changes to these terms

We may update these terms for changes to the Service, law, security or our business. Changes apply prospectively from the date shown above. If a change materially affects registered users, we will provide reasonable advance notice where practicable. Continuing to use the Service after the effective date constitutes acceptance only where the change was fairly brought to your attention; otherwise we will ask you to accept it.

18. General

If a court finds part of these terms unlawful, the rest continues in effect. A delay in enforcing a right is not a waiver. You may not transfer your rights under these terms without our written consent; we may transfer ours as part of a genuine reorganisation or sale if this does not reduce a consumer’s rights. These terms, the documents they expressly incorporate and any signed merchant agreement form the agreement about the Service and do not give enforcement rights to anyone else.

19. Law, disputes and contact

Matthew Seymour trading as Outfit Try-On is established in England. These terms use the law of England and Wales, and the courts of England and Wales have non-exclusive jurisdiction. If you are a consumer resident elsewhere in the United Kingdom, you may bring proceedings in the part of the United Kingdom where you live and you keep any mandatory protections of your local law.

Please send support questions, complaints or legal notices to support@outfittryon.app or the postal address shown below. We will try to resolve complaints promptly. Retailers should also use the notice process in their signed merchant agreement.

Business and contact details

Email support@outfittryon.app for support, privacy requests, complaints or legal notices.